About Client – CPTP: Procurement Training At Its Best!
The Caribbean Development Bank (CDB) and the World Bank (WB) embarked on a mission in 2015 to establish the first permanent center for procurement excellence in the Caribbean region.
The University of Technology, Jamaica, was selected by CDB/WB to conduct a feasibility study on the establishment of a regional, Caribbean Procurement Training and Consultancy Centre (CPTCC), which was later renamed and designated as the Caribbean Procurement Training Programme (CPTP).
Case Study
Executive summary
Solaris Digital Limited built and hosts the CPTP Training website (https://cptptraining.com/) and provided ongoing SEO services. The site positions CPTP as a Caribbean centre of excellence for procurement training, showcases programmes (CIPS Levels 4 & 5, FIDIC, exam centre accreditation), and highlights credentials, testimonials and contact/registration paths. This case study summarizes the project scope, deliverables, implementation, measurable KPIs (placeholders where analytics are required), outcomes and recommended next steps.
Client background
- Client: CPTP Training (Caribbean Procurement Training Programme)
- Location shown on site: 237 Old Hope Road, Kingston, Jamaica
- Core business: Professional procurement training, accreditation, FIDIC courses, computer-based examinations and consultancy.
- Client Since: 2023 to Present.
Project objectives
- Build a professional, trust-building website to represent CPTP’s programs and accreditation.
- Provide a reliable hosting and server management solution to ensure uptime and fast delivery.
- Implement SEO and local visibility improvements to increase organic enquiries, registrations and phone/WhatsApp contact conversions.
- Provide an easy path for potential students to find programme details, testimonials and contact information.
Scope of work (what Solaris delivered)
- Website design & development
- Modern responsive site architecture with clear sections: Programmes, About (team & testimonials), Gallery, Contact and News/Blog.
- Prominent contact points: phone numbers, WhatsApp contact, email address and physical address in the footer.
- Calls-to-action for sign-ups and contact; newsletter opt-in form.
- Testimonials and success metrics sections (team size, success rate) to boost credibility.
- Private Hosting & Server Management
- Hosted on Solaris-managed infrastructure with SSL (site served over HTTPS).
- Monitoring, backups and basic maintenance (details configurable via our server management packages).
- SEO services (delivered)
- Keyword research & targeting for procurement training-related search terms (regional focus: Caribbean, Jamaica).
- On-page optimization: page title and headline optimization, content structuring and internal linking (programmes, testimonials, contact).
- Local SEO: business address, phone numbers and social links placed on the site to support local search.
- Technical SEO basics: ensured secure site (HTTPS), site indexability, sitemap and robots considerations (implementation/verification recommended if not yet present).
- Content recommendations and editorial support for News/Blog to target topical queries and support long-tail organic growth.
Outcomes & qualitative results (to date)
- Professional, trust-building online presence that showcases CPTP’s accreditation and programmes.
- Centralized contact points (phone, WhatsApp, email) to capture enquiries — reduces friction for prospective students.
- Blog/news area created to support content marketing and SEO growth.
- Foundation established for ongoing SEO and digital marketing (local SEO, paid ads, social campaigns).
Challenges and how we addressed them
- Challenge: Highly competitive niche for professional certifications — need for local relevance and program-specific authority.
Solution: Targeted keyword research, content calibre improvements (programme pages & testimonials), local schema and Google Business Profile optimization. - Challenge: Converting visitors into enquiries.
Solution: Prominent CTAs, WhatsApp direct contact, newsletter capture and the option to add FiWi·Bot automation or booking/payment flows for frictionless enrolment.
